Dogswell

My Name is Darren Jordan with the jordan agency and I am the publicist for Dogswell, creators of healthy treats for dogs and cats.

In October 2004, DOGSWELL^®, which has become the leader in the natural pet treat industry, was the first company to supplement pure chicken breast jerky for dogs. The first products launched were all natural chicken breast treats in a variety of treats supplemented to assist in the treatment of hip and joint problems as well as treats that addresses healthy eyes, skin and coat, dental hygiene and soothing treats. Dogswell launched Happy Hips^® with glucosamine and chondroitin, Happy Heart^® with flaxseed and taurine, Vitality™ with flaxseed and vitamins, Mellow Mut^® with lavender and hops and Breathies^® with mint and parsley which was followed by CATSWELL^® in late 2005 which included Vitakitty^® and Happy Hips.

In May 2007, DOGSWELL^® launched Biscuits with Benefits^™, one of the first dog biscuits made from all-natural chicken breast infused with healthy supplements. Containing absolutely no wheat, corn or byproducts - ingredients typically found in most dog biscuits on the market - Biscuits with Benefits^™ have become a healthy treat alternative for health-conscious pet owners

Available in convenient 10 oz. size boxes, Biscuits with Benefits is now available in the following supplemental varieties: Happy Hips^®, Vitality^{® and} Breathies^®. Happy Hips, which contains glucosamine, chondroitin, and Vitamin E, these supplements assist in maintaining healthy hips and joints. Vitality contains Flaxseed oil and Vitamins A & E and assist in maintaining healthy eyes, skin and coat. Breathies are supplemented with mint, parsley, cinnamon bark, rosemary and chlorophyll and help to promote dental hygiene and freshen the breath. Biscuits with Benefits are made from all natural chicken filets with absolutely no binders, colorings, preservatives, hormones or antibiotics. They are also high in protein and low in fat. Think Meat - Not Wheat!

In June 2007, DOGSWELL^® is now pleased to become the first company to supplement vegetable and fruit chews for dogs. VEGGIE LIFE^™ is available in two of DOGSWELL’s most popular formulas; Happy Hips^® is fortified with glucosamine and chondroitin for healthy hips and joints and Vitality^™ is fortified with flaxseed and vitamins A and E for healthy eyes, skin, and coat.

VEGGIE LIFE^™ comes in a variety of appetizing combinations and sizes. Sweet Potato Chews are available in a 5oz and a 15oz resealable bag and Sweet Potato Fries are available in a 5oz resealable bag. Sweet potato is a great low-calorie food rich in Calcium, Potassium, Phosphorus, Iron, Thiamin, Riboflavin, Niacin and Vitamins A, C and B6. In addition, sweet potato is significantly high in fiber and low in cholesterol, and it serves as a wonderful natural alternative to rawhide and chew bones. In addition, VEGGIE LIFE^™ also includes fruits and vegetables wrapped with all-natural chicken breast. Wraps are available in a 5oz resealable bag and come in the following varieties: Chicken & Sweet Potato, Chicken & Carrot, Chicken & Apple and Chicken & Banana.

DOGSWELL^® is located in Westwood, CA and was founded by Marco Giannini in 2004. DOGSWELL^® and CATSWELL^™ products are carried in over 5,000 upscale pet stores and natural food stores across the country. The product line for dogs includes Happy Hips ^®, Happy Heart^®, Vitality™, Mellow Mut^® and Breathies^® and for cats the product line includes Vitakitty^® and Happy Hips^®. For more information about current and future DOGSWELL^® products, please visit www.dogswell.com. For distribution, please call 888.559.8833 or email amanda@dogswell.com. For all press inquiries, please contact Darren Jordan at 323.230.7379 or darren@thejordanagency.com.