Dogswell re-locates to a new “doghouse”

Due to an ever-growing family, Dogswell^® is moving to a much larger office space in Westwood, California. Previously, Dogwell has been headquartered in Beverly Hills for the past two years.

Located at 1964 Westwood Blvd, Suite 350, near Westwood Village (home of UCLA), Dogswell’s new office space is 2600 square feet, which is more than double the space previously occupied by Dogswell. For more information, visit www.dogswell.com.

Dogswell continues to give back to the animal community

Dogswell, a true believer in giving back to the animal and recuse foundations, makes plans for future benefits to rescue abandoned dogs and cats. Previous benefactors of Dogswell include the Amanda Foundation ( a really great group), The Humane Society which we are thrilled to work with and rescue missions all over the country.

Fancy Food Show New York July 8th-10th

Dogswell will attend the Fancy Food Show, July 8th - 10th, Booth # 4941,Jacob Javits Convention Center. Introducing a new line of supplemental treats, VEGGIE LIFE^™.

DOGSWELL^® is pleased to become the first company to supplement vegetable and fruit chews for dogs. VEGGIE LIFE^™ is available in two of DOGSWELL’ s most popular formulas; HAPPY HIPS^® is fortified with glucosamine and chondroitin for healthy hips and joints and VITALITY^™ is fortified with flaxseed and vitamins A and E for healthy eyes, skin, and coat.

VEGGIE LIFE comes in a variety of appetizing combinations and sizes.

Sweet Potato Chews are available in a 5oz and a 15oz resealable bag and Sweet Potato Fries are available in a 5oz resealable bag. Sweet potato is a great low-calorie food rich in Calcium, Potassium, Phosphorus, Iron, Thiamin, Riboflavin, Niacin and Vitamins A, C and B6.

In addition, sweet potato is significantly high in fiber and low in cholesterol, and it serves as a wonderful natural alternative to rawhide and chew bones. In addition, VEGGIE LIFE^™ also includes fruits and vegetables wrapped with all-natural chicken breast. Wraps are available in a 5oz resealable bags, including Chicken & Sweet Potato, Chicken & Carrot, Chicken & Apple and Chicken & Banana.

Dogswell, LLC is located in Westwood, California and founded by Marco Giannini in 2004. Dogswell and Catswell are carried in over 5,000 independent pet stores across the country. Dogswell recently launched two new lines, which are duck and lamb & rice. For more information about Dogswell products as well as future products, please visit www.dogswell.com. For distribution, please call 1.888.559.8833 or amanda@dogswell.com. For all press inquiries, please contact, Darren Jordan at 323.230.7379 or darren@thejordanagency.com.

Dogswell donates treats for the SPCA's PetStyle Contest

The SPCA, one of the leading organizations raising public awareness of the issues surrounding pet adoption, spaying/neutering and animal abuse issues, today announced the launch of the PetStyie Contest. Co-sponsored by Dog.com, the Web's premier destination for retail pet products, this inventive national contest is designed to point the spotlight on everyone's favorite four-legged friends!

Does your cat belong on the catwalk? Is your dog particularly "fetching?" If the camera loves your pet (and vice-versa), here's your chance to play paparazzi and show your furry friend's natural celebrity while competing for more than $120,000 of incredible prizes - including a glamorous first-class trip for two to Beverly Hills! Contestants can submit their pet's pictures online by visiting the PetStyie Web site (www.spcacontest.com), completing an entry form and uploading their favorite pet photo. Because most pet parents have trouble deciding on just one photo, contestants are able to upload a selection of their pet's top poses. Once a photo is approved, registered users can begin voting for Spot, Sparky or Santa's Little Helper. Entries must be submitted by July 2007.

"One would be hard-pressed to find a pet parent who didn't enjoy taking photos of their furry friend," said Stephanie Scroggs, director of communications for the SPCA. "This contest gives those parents the opportunity to learn more about the SPCA and how they can help." All contestants with at least one approved photo will receive a $10 gift certificate from Dog.com and a free one- year membership worth $25 from the 1-800-HELP4- PETS Pet Protector System.

The PetStyle Contest grand prize winner will receive two round-trip first class tickets to Los Angeles from any Delta Air Lines gateway city in the United States; three nights at the luxurious Peninsula Hotel in Beverly Hills; limousine service between LAX and the Peninsula Hotel; two days car rental; a $150 gift certificate to Spago Restaurant in Beverly Hills; a $lOO gift certificate to Typhoon Restaurant in Santa Monica; a Komfort Pets climate-controlled pet carrier; one year supply of Dogswell or Catswell treats; a $100 gift certificate to Dogs.com; one year of free pet health insurance from Pets Best; a sheet of 20 U.S. Postal Service stamps featuring the winner's pet; and an SPCA T-shirt.

First and second prizes will be given to nine other winners - additional information can be found at www.spca.com/pages/contest-view-prizes. The grand prize winner will be announced on July 20, 2007.

VEGGIE LIFE

Dogswell is making color changes to the packages of Dogswell's Breathies and Happy Heart chicken treats as well as the launch of a new line of Dogswell treats called VEGGIE LIFE, which is taking place at the Fancy Food Show in New York, July 8th - 10th, 2007, New York, The Jacob Javits Center, booth 4941.

Dogswell and Catswell

Dogswell plans to add several new product lines in 2008!

Catswell

Catswell will be launching a new line of cat supplemental treats in the next several months. Vitakitty and Happy Hips, which launched in 2005, is available in independent pet stores all over country and online at www.dogswell.com.

Dogswell

My Name is Darren Jordan with the jordan agency and I am the publicist for Dogswell, creators of healthy treats for dogs and cats.

In October 2004, DOGSWELL^®, which has become the leader in the natural pet treat industry, was the first company to supplement pure chicken breast jerky for dogs. The first products launched were all natural chicken breast treats in a variety of treats supplemented to assist in the treatment of hip and joint problems as well as treats that addresses healthy eyes, skin and coat, dental hygiene and soothing treats. Dogswell launched Happy Hips^® with glucosamine and chondroitin, Happy Heart^® with flaxseed and taurine, Vitality™ with flaxseed and vitamins, Mellow Mut^® with lavender and hops and Breathies^® with mint and parsley which was followed by CATSWELL^® in late 2005 which included Vitakitty^® and Happy Hips.

In May 2007, DOGSWELL^® launched Biscuits with Benefits^™, one of the first dog biscuits made from all-natural chicken breast infused with healthy supplements. Containing absolutely no wheat, corn or byproducts - ingredients typically found in most dog biscuits on the market - Biscuits with Benefits^™ have become a healthy treat alternative for health-conscious pet owners

Available in convenient 10 oz. size boxes, Biscuits with Benefits is now available in the following supplemental varieties: Happy Hips^®, Vitality^{® and} Breathies^®. Happy Hips, which contains glucosamine, chondroitin, and Vitamin E, these supplements assist in maintaining healthy hips and joints. Vitality contains Flaxseed oil and Vitamins A & E and assist in maintaining healthy eyes, skin and coat. Breathies are supplemented with mint, parsley, cinnamon bark, rosemary and chlorophyll and help to promote dental hygiene and freshen the breath. Biscuits with Benefits are made from all natural chicken filets with absolutely no binders, colorings, preservatives, hormones or antibiotics. They are also high in protein and low in fat. Think Meat - Not Wheat!

In June 2007, DOGSWELL^® is now pleased to become the first company to supplement vegetable and fruit chews for dogs. VEGGIE LIFE^™ is available in two of DOGSWELL’s most popular formulas; Happy Hips^® is fortified with glucosamine and chondroitin for healthy hips and joints and Vitality^™ is fortified with flaxseed and vitamins A and E for healthy eyes, skin, and coat.

VEGGIE LIFE^™ comes in a variety of appetizing combinations and sizes. Sweet Potato Chews are available in a 5oz and a 15oz resealable bag and Sweet Potato Fries are available in a 5oz resealable bag. Sweet potato is a great low-calorie food rich in Calcium, Potassium, Phosphorus, Iron, Thiamin, Riboflavin, Niacin and Vitamins A, C and B6. In addition, sweet potato is significantly high in fiber and low in cholesterol, and it serves as a wonderful natural alternative to rawhide and chew bones. In addition, VEGGIE LIFE^™ also includes fruits and vegetables wrapped with all-natural chicken breast. Wraps are available in a 5oz resealable bag and come in the following varieties: Chicken & Sweet Potato, Chicken & Carrot, Chicken & Apple and Chicken & Banana.

DOGSWELL^® is located in Westwood, CA and was founded by Marco Giannini in 2004. DOGSWELL^® and CATSWELL^™ products are carried in over 5,000 upscale pet stores and natural food stores across the country. The product line for dogs includes Happy Hips ^®, Happy Heart^®, Vitality™, Mellow Mut^® and Breathies^® and for cats the product line includes Vitakitty^® and Happy Hips^®. For more information about current and future DOGSWELL^® products, please visit www.dogswell.com. For distribution, please call 888.559.8833 or email amanda@dogswell.com. For all press inquiries, please contact Darren Jordan at 323.230.7379 or darren@thejordanagency.com.